[et_pb_section transparent_background=”off” background_color=”#2ea3f2″ allow_player_pause=”off” inner_shadow=”on” parallax=”off” parallax_method=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”on” specialty=”off” admin_label=”section” disabled=”off”][et_pb_fullwidth_header title=”Customer Research and Insight” background_layout=”light” text_orientation=”center” header_fullscreen=”off” header_scroll_down=”off” scroll_down_icon=”%%3%%” title_font_color=”#214e8c” background_url=”http:\/\/wetranscend.co.uk\/HRSolutions\/wp-content\/uploads\/2016\/09\/churn-1024×682.jpg” background_overlay_color=”rgba(255,255,255,0.5)” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” admin_label=”Tool Header” title_font_size=”30px” content_font_size=”14px” custom_button_one=”off” button_one_text_size=”20″ button_one_use_icon=”on” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_text_size=”20″ button_two_use_icon=”on” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_letter_spacing_hover=”0″ disabled=”off” saved_tabs=”all”] [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”54px|0px|0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” admin_label=”Section” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”0px|0px|0px|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”Row” disabled=”off”][et_pb_column type=”4_4″ disabled=”off” parallax=”off” parallax_method=”on” column_padding_mobile=”on”][et_pb_text background_layout=”light” text_orientation=”left” admin_label=”Text” use_border_color=”off” border_style=”solid” disabled=”off”]<\/p>\n
You need this kind of information when designing products\/services, agreeing on organisational structure, planning your organisational development and maintaining high performance.<\/p>\n
The value of research is often underestimated which can have a long term detrimental impact on your organisation. With vast experience in conducting surveys to understand customer and community trends, we have found that in almost all cases the results have been a revelation to the client.<\/span><\/p>\n If you want valuable insights into your customers opinions and likely behaviour, comprehensive research following robust processes is important.<\/p>\n [\/et_pb_text][et_pb_text background_layout=”light” text_orientation=”left” admin_label=”Text” use_border_color=”off” border_style=”solid” disabled=”off”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”0px|0px|40px|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”Row” disabled=”off”][et_pb_column type=”4_4″ disabled=”off” parallax=”off” parallax_method=”on” column_padding_mobile=”on”][et_pb_accordion open_toggle_text_color=”#193a69″ icon_color=”#193a69″ admin_label=”Accordion” toggle_font=”|on|||” toggle_text_color=”#005865″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”][et_pb_accordion_item title=”A proven four phased methodology, customised to your needs and adhering to best practices.” open=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]<\/p>\n 1. Evaluation of past methods and data [\/et_pb_accordion_item][et_pb_accordion_item title=”An approach that covers both qual and quan disciplines to maximise insights and data.” open=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]<\/p>\n 1. Quantitative \u2013 where customer activity is measured purely by numbers. This is generally conducted by capturing data on questionnaires and tabulating the results. [\/et_pb_accordion_item][et_pb_accordion_item title=”Tailored data collection channels that mirror those used by your customers to engage with your organisation.” open=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]<\/p>\n These may include: [\/et_pb_accordion_item][et_pb_accordion_item title=”A report that includes analysis and insights based on our considerable experience and expertise.” open=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]<\/p>\n At the end of the research activity, you have the option to simply take the raw data. The majority of clients prefer our analysis and commentary to give the data more meaning as part of a final report.<\/p>\n You also have the option of a meeting on your premises to present the results of the research and leave you with a comprehensive hard copy report.<\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section background_image=”http:\/\/wetranscend.co.uk\/HRSolutions\/wp-content\/uploads\/2016\/09\/the-road-ahead-1280×810.jpg” transparent_background=”off” background_color=”#008498″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” admin_label=”Section” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” 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border_style=”solid” custom_button=”off” button_text_size=”20″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ disabled=”off” saved_tabs=”all”]<\/p>\n <\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”0px|0px|0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”0px|0px|40px|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” 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will provide you with:<\/strong><\/h5>\n
\n2. Design of new research approach and content
\n3. Engaging with customers and collecting data
\n4. Analysis of data and delivery of results<\/p>\n
\n2. Qualitative \u2013 where information on customer attitudes to various aspects is gathered so that decisions can be made on future strategies. This is generally (but not always) carried out through focus groups or in \u2018hall\u2019 tests.<\/p>\n
\n\uf0a7 Web-based questionnaires
\n\uf0a7 Telephone surveys
\n\uf0a7 Face to face interviews
\n\uf0a7 On-street questionnaires
\n\uf0a7 Group workshops
\n\uf0a7 Postal questionnaires \/ reply-paid cards
\n\uf0a7 Suggestion boxes
\n\uf0a7 Other technology (e.g. \u2018ask the audience\u2019 buttons, online polls, etc)<\/p>\n